How to raise the profile of your grassroots football club

So, how visible do you think your club is?

1. We are very visible in our local community and beyond. We understand there is a lot of competition for people’s attention, so are always involved with local events and indeed run many of our own. We are very active on social media.

2. We are getting increasingly visible although not as visible as we would like. We know how we want to improve our profile and we are working hard to get there

3. We need to focus less on ourselves and more on the outside world and how to raise our profile

4. We rarely talk about being visible - do we really know what that is?

5. We are a football club - why should we be talking about being visible?

Your best marketing tool is a customer who has just had a great experience with you

Social/digital media – embrace it

Change of mindset Developing new skillset

From flyers to Instagram....

16-24 year olds are online 30 hours per week

Internal

Emails, Club Meetings, At training, At match days, Team forums, Club forums, Project Groups, At the School Gate

Who are your audiences?

Websites, Social Media, Flyers, Club Events, Photos, Club Emails

External

Club Marketing, News Releases, Football Open Days, Recruitment Open Days, Conferences

Your Club's Community

• Mostly Parents and Players

• Attend training / Saturday morning matches

• Attend end of season individual team events

• Listed in our database

• Connected via Facebook, Watsapp, email in there separate team communities

• Physically all live locally

• Network

• The community of our community

• We don’t know who these people are and cannot connect directly to them

• Aim to try and convert the network to join the community through awareness

• Potential New Players/Helpers/Coaches

• Crowd

• People unaware of your club

• Receive information and messages via the network

✓ COMmunity

✓ COMmunication

✓ WelCOMing

✓ COMfortable

✓ COMputer