How to Improve your club's internal communication

Why internal communication is so important

• Helps developing a shared vision and culture

• Information encourages engagement and commitment

• Creates ‘a connected club’ with a strong profile in the community

• Helps unearthing the stories which will raise your external profile

• Helps retaining players and volunteers as everybody know what is happening
  Balancing...

MUST have information – the backbone

• Team selection, fixtures, personal data, registrations, safeguarding, match reports

NICE to have information – the exciting bits

• Praise of players (videos, photos and stories)

• Success and fun stories (keepy – uppy events or charity events)

• Pre-season charity events, five-a-side festivals (juniors/community)

Involve both artists and administrators

We all like to be with people like ourselves - we feel safer and more comfortable that way. A club run just by administrators runs the risk of being boring and unwelcoming. If you only have artists in charge of your club, it may be very exciting but probably out of control! Get the artists and administrators to work together and respect each other and you are on to a winner.

Somebody has to live and die for your database

Having correct information about the people you are involved with through your club and then stay in contact with them is absolutely critical. If you, week in, week out ensure that people who you engage with are added to your database over time you will have an incredibly powerful tool to provide people with targeted information - at very little cost. But one person must be in charge and 'own' this.

Say thank you, send birthday cards and give people small cool gifts

I don't really have to explain this, do I? So why do so few clubs actually do it?