Vacancy | Girls' Participation and Engagement Manager


The FAW Trust is recruiting a new Girls' Participation and Engagement Manager. 

Here are the details of the role and application process...

Job and Person Profile

Job title: Girls Participation and Engagement Manager
Full Time / Part time: Full-time (Permanent)
Salary Range: £30,000 – 40,000 per annum dependent on experience
Location: Flexible
Responsible to: Head of Football Development


The FAW Trust is the body responsible for football development in Wales. The FAW Trust has outlined ambitious targets for the growth of participation in football throughout Wales; including 50% of young people playing football once a week and 20,000 registered female players by 2024.  

We are seeking to appoint a dynamic, energetic and inspirational individual who can deliver engaging and innovative programmes and initiatives to support the sustainable growth of Girls and Schools Football and in particular excite new female audiences to engage in the sport at all levels and across many roles. This person will have exemplary attention to detail and excellent project management skills to grow services across the target group that will contribute to the Trust’s strategic mission to ‘grow the game and raise football standards’ across Wales.

Purpose of the Job
The Girls Participation and Engagement Manager will be responsible for developing and shaping programmes and approaches to engage and retain young people in football.
They will oversee the implementation and delivery of key girls’ football initiatives and monitor and evaluate their effectiveness They will also oversee the development of schools football provision for all young people.
The post holder will be innovative and creative in their approach to develop a network of exciting and engaging experiences to grow girls’ provision and enhance football opportunities in schools.

Competencies Required

• Passion and drive to engage, increase and retain new audiences into football activity

• Exemplary attention to detail.

• Entrepreneurial and innovative approach to developing solutions.

• Strategic planning including experience of interpreting data and research insight.

• Creative thinker who can shape strategies into practical and deliverable solutions.

• Proven experience of workforce (professional and/or voluntary) deployment and development.

• Proven process and project management experience.

• Excellent communication and interpersonal skills.

• Experience of tutoring and or delivering seminars and workshops

• Ability to motivate and get the best out of people.

• Proven stakeholder and partnership influencing and negotiation skills

• Highly resilient, self-motivated and self-directed.

• Experience of budget development, management and control.

• Modern IT competencies.


• Professional expertise and experience in the areas of girls’ participation or engagement in a physical activity context.
• Experience of working with educational institutions and structures to deliver physical activity opportunities or training is advantageous.
• An understanding of sporting and political landscape, ideally in a Welsh context.

Principal Accountabilities 

Key project management and implementation responsibilities:
• Huddle (Introductory offer to girls’ football within the community)
• UEFA Disney Playmakers (Extra-curricular girls primary school programme)
• Be Football (Secondary school girls’ participation and leadership programme)
• Schools football framework (Developing inclusive school-based opportunities)
• Expand existing products and identify new approaches using evidence and insight to increase girls’ participation in football. Developing alternative, flexible and new offers which provide positive experiences to retain players.
• Work with the FAW and other key stakeholders to establish a connected approach for long term engagement in football, including the development of an appropriate girls’ football pathway with club connections and inclusive competition frameworks.
• Work with key partners to embed inspirational and engaging football opportunities across educational institutions to ensure integrated and equitable opportunities for all pupils.
• Work with Club Services Manager to support and develop female friendly club environments that supports lifelong involvement.
• Identify and influence key facility developments that will increase participation by creative approaches including the establishment of formal Female Friendly Facility guidance.
• Advise and support Coach Education to ensure training, qualifications and support provided are conducive to increasing and developing our workforce in our target areas.
• Work collaboratively across The FAW and FAW Trust to deliver the women and girls strategy.
• Play a key role across the sport to raise the profile, increase visibility, drive awareness and challenge perceptions.
• Work with FAW international department to maximise opportunities with women’s international team to raise awareness and increase visibility of key initiatives and opportunities
• Keep in touch with data trends, research and insight and engage experts where applicable to support the development and growth in football for girls.

Role Specific Requirements
• Access to reliable transportation – travel will be required across Wales
• Willingness to work flexible and unsociable hours.
• Spoken and written Welsh are desirable.
• Enhanced DBS disclosure.

This job description covers the main duties of the post holder. From time to time, other duties may be required, commensurate with the grade of the post and the needs of the organisation.
To apply, please send a CV and covering letter outlining your suitability for the role.

To apply, please email your CV and covering letter outlining your suitability for the role by noon on Friday, March 5, 2021

If you have any questions on any of the above roles, please contact [email protected]

The Football Association of Wales strives to become a leading employer that reflects the communities of Wales while creating an inclusive, diverse and supportive workplace for all employees.

As an equal opportunities employer, we welcome applications from individuals who identify as LGBTQ+, Women, Black, Asian, and Mixed-Heritage backgrounds.

Data Protection and Privacy

The FAW Trust is committed to respecting your privacy.

Any information you provide in relation to your application will be processed in accordance with Data Protection legislation and in line with the FAW’s Privacy Policy which can be found at