Vision, Strategy and Structure of a grassroots football club

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The example of Ty Celyn FC...

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Pre Club Development

  • A collection of ‘Mini Clubs’ each with strong support and identity

  • Great support from parents / ran activities / Had end of season parties

  • Teams had no wider awareness of other teams

  • No one club identity / Poor Internal visibility / Confusing external visibility

  • Members did not meet as a club apart from the AGM

  • No sense of community / No fundraising or charity events

  • The club had no purpose other than to turn up and play matches.

How are we trying to create one club?

We try to move in one direction >>>>>>

  • Develop a vision 

  • Understand our core Values / Priorities

  • Reorganise our Club Structure

  • Set ourselves development goals

  • Communicate better Int / Externally

  • Be visible in the Community

Meet Regularly / Share Knowledge Train Together / Socialise Together Consolidate Branding
Have Common Training Wear / Kits Organise Club Social Events Develop Players & Volunteers

VISION

"To create a fun, safe and sustainable environment for everyone to enjoy and participate in sport."

Is it working?.... YES!

  • We’ve developed and expanded our community and external visibility

  • Players and parents feel part of a club

  • Internal & external communication is better

  • Most of our teams train at the same time and place (VISIBILITY)

  • Linking up with Cardiff Met to develop coaching skills

  • Secured better winter training facilities through better dialogue

  • Increased our female player participation

What Next?

  • Develop our pyramid further and role it out formally

  • Set our new season development & club goals

  • Capture more data – key skills in the club

  • Organise a ‘one club’ event

  • Build more partnerships

  • Continue to implement our Communication Strategy

  • Engage with the wider club – where do they want to go?

  • Celebrate our achievements

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CLICK HERE FOR A DOWNLOADABLE PDF OF UNDY AFC'S VISION AND STRATEGY
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CLICK HERE FOR A DOWNLOADABLE PDF OF A TEMPLATE CLUB ACTION PLAN