How to raise the profile of your grassroots football club
So, how visible do you think your club is?
We are very visible in our local community and beyond. We understand there is a lot of competition for people’s attention, so are always involved with local events and indeed run many of our own. We are very active on social media.
We are getting increasingly visible although not as visible as we would like. We know how we want to improve our profile and we are working hard to get there
We need to focus less on ourselves and more on the outside world and how to raise our profile
We rarely talk about being visible - do we really know what that is?
We are a football club - why should we be talking about being visible?
Your best marketing tool is a customer who has just had a great experience with you
Social/digital media – embrace it
Change of mindset Developing new skillset
From flyers to Instagram....
16-24 year olds are online 30 hours per week
Emails, Club Meetings, At training, At match days, Team forums, Club forums, Project Groups, At the School Gate
Who are your audiences?
Websites, Social Media, Flyers, Club Events, Photos, Club Emails
Club Marketing, News Releases, Football Open Days, Recruitment Open Days, Conferences
Your Club's Community
Mostly Parents and Players
Attend training / Saturday morning matches
Attend end of season individual team events
Listed in our database
Connected via Facebook, Watsapp, email in there separate team communities
Physically all live locally
The community of our community
We don’t know who these people are and cannot connect directly to them
Aim to try and convert the network to join the community through awareness
Potential New Players/Helpers/Coaches
People unaware of your club
Receive information and messages via the network
Community Marketing–Packaging the passion
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