USW coach Lee Kendall becomes UEFA B Licence accredited tutor
16 December 2019

USW coach Lee Kendall becomes UEFA B Licence accredited tutor

By Callum Ellis

University of South Wales’ first-team head coach Lee Kendall has become a Level Three FAW UEFA B Licence accredited tutor.

Former Cymru Premier goalkeeper Kendall, who holds the UEFA A goalkeeping and UEFA A outfield licences, joined Barry Town United as a first-team coach last year.

Kendall has been an active FAW C Certificate tutor for 18-months, supporting more than 100 coaches on the FAW Trust’s coach education programmes across South Wales.

He has delivered both practical and theoretical elements, offering his expertise to provide a positive learning experience for fellow coaches.

"It’s been a really good experience," said Kendall.

"I started two years ago with a level two on the FAW C Certificate and that gave me a great grounding to progress onto the level three UEFA B Licence.

“It gives me an opportunity to give my experiences to the candidates and the students. 

"It also enables me to build myself in regards to being a coach educator, allowing me to work within the ‘Welsh way’ principles. I can then put that across to the candidates then, so we get more and better coaches."

A graduate of the BSc Sports Coaching and Performance at USW, the former goalkeeper continued his studies at the institution, studying for an MSc in Performance Coaching.


After a spell working with the England Women’s team, Kendall returned to the university and was appointed as the men’s first-team head coach in January 2018.

He guided them to a league and cup double during his first season in charge, with the team going the whole campaign unbeaten.

"Part of my job is to teach on the BSc Football Coaching and Performance degree, which has the FAW Trust C Certificate and UEFA B Licence embedded in it," he added.

"That allows me to utilise my experience within the degree programme, but it also helps me gain a better understanding of the Welsh Way principles. It allows me to put that across to the players throughout our football club at USW."

The FAW Trust’s unique partnership with USW allows students to work towards achieving their FAW Trust C Certificate and UEFA B Licence as part of their degree course.

And Kendall has experienced the university’s pathway alongside the FAW Trust’s Technical Director David Adams, who was appointed to the role in October.

"It’s been excellent and I can only give my experience of it. 

"I was lucky enough to come through the degree programme when it was started by the Technical Director David Adams.

"We’ve had some real success stories; Joao Sacramento recently becoming Tottenham’s assistant manager alongside Jose Mourinho.

"I’ve had some great experiences from my degree programme, so the partnership allows students to have good experiences outside of university when they are going out into the community and coaching. 

"It allows them to understand what it’s like to progress through the Welsh coach pathway."