To coincide with Euro 2016, here's how mobile giants Apple are promoting grassroots football
There is no doubt that football sells, especially around a showpiece tournament but who expected Apple to use the grassroots game to sell iPhones?
But that’s exactly what they’ve done with this advert, that’s apparently been shot and created on an iPhone, to the soundtrack of Wings’ by English musician Little Simz.
Some of the most popular lyrics from Wings include:
“This is our story, this is our fate.
This is our kingdom, this is our place.
This is our freedom, cut off them chains.
This is our struggle, this is our pain.
This is our love, this is our trust.
This is our daughters, this is our sons.
Give me back my wings.”
This 30-second advert was uploaded to the Apple UK YouTube page on June 9, 2016 and is now being aired on TV.
The iPhone shot images showcase football being played on local pitches around the world and give an insight into the joy and passion that exists in grassroots football.