We're excited to increase participation through Welsh medium
The 2017 Urdd Eisteddfod was the setting for the FAW Trust to announce news of its new partnership with Urdd.
The link-up aims to increase football participation in schools, through the medium of Welsh.
A schools competition at secondary level will be launched for boys, girls and disabilities with a regional finals and a festival being held in Aberystwyth next May.
FAW Trust Head of Growth Jamie Clewer said: “We're really excited about working through the medium of Welsh.
“We want new partnerships to help grow the game. The Urdd has such an established sports programme and working together will hopefully enrich that and try to grow participation.”
It is hoped that the competition will encourage 1,000 children to play football, helping the Trust move closer to its target of 50% of young people in Wales playing football once a week.
Speaking at the launch in which the Men's and Women's Champions League trophies were present, Urdd Chief Executive Sioned Hughes said: “What’s very obvious is that football has captured the imagination of the nation and we know it’s very important for children across Wales.
“We have a history of creating football opportunities and both Gareth Bale and Aaron Ramsey have played in our competitions.
FAW Head of Public Affairs Ian Gwyn Hughes added: “We were very successful last year but we can’t rest on our laurels. We must develop and move on.
“The FAW Trust intends to increase participation of boys and girls and the Urdd offers so many opportunities for young people in Wales and we can play a part in that.”